The Challenge

Celebrate the launch of Capital One’s new, simply smarter home loans experience

The Big Idea

Design and build a pop-up house in Center Court at Stonebriar Center Mall in Dallas, TX

How We Did It

  • Designed a replica house filled with stylish furniture, holiday elements and picture frames that showcased tips and guidelines for home buying and renovating
  • Partnered with HGTV’s Love It Or List It, Too stars and home buying and design experts, Jillian Harris and Todd Talbot
  • Shared do-it-yourself tips and tricks for simplifying the entire home buying and remodeling process during a Q&A session with Harris, Talbot and local real estate blogger Candy Evans
  • Set up a meet & greet opportunity for attendees to get autographs and pictures and learn about the digital Capital One Home Loans offering from Harris and Talbot
  • Distributed hot chocolate, cookies and giveaway items to consumers who browsed the new website
  • Promoted the event through various media channels two weeks prior to encourage consumers to visit the mall that day, including a blogger roundtable and appearances on local Dallas TV networks