The Challenge 

Create buzz and awareness about Wonder Woman’s 75th anniversary

The Big Idea 

Design and produce the Wonder Woman’s invisible jet during San Diego Comic Con

How We Did It

  • Secured a high traffic location in the middle of San Diego’s Gaslamp District
  • Produced a 17’ W x 10’ T Invisible Jet that guests could climb in and pose for photos
  • Secured graffiti artists to paint larger-than-life renditions of Wonder Woman live on-site
  • Custom photo activation printer display that automatically printed branded photo stickers when users posted to Instagram using the hashtag #WonderWoman75, in conjunction with a live-feed of the social media interaction
  • Custom event signage, graphics, and premiums including: 15’ x 20’ tent with custom back wall, Wonder Woman 75 Glow Bracelets, Wonder Woman paper crowns and cuffs, and DC branded colored flash tattoos
  • “First Look” media event where members of the press would get a sneak peek of the invisible jet, prior to the opening of San Diego Comic Con