The Challenge

Generate awareness for Scooby-Doo at retailers and on social media to support Warner Bros. licensees and retail partners

The Big Idea

Create the “Scooby-Doo Mystery Machine Tour” and take it to retail locations across the country 

How We Did It

  • Three months, multiple stops in nine cities 
  • Branded Airstream 
  • Whisper tubes, Scooby-Doo e-books, Coolsville Coloring Station, Hallmark Reading Lounge, scavenger Hunt and photo activation
  • Appearances by Scooby-Doo 
  • Promotions across social media channels; geo-targeted Facebook ads and local partner promotional efforts
  • mysterymachinetour.com included games and updates from the road
  • Partnerships with Hallmark, Crayola, Walmart, McDonald’s, Scholastic, Scrollmotion, Tervis, North Shore Animal League America and Scooby-Doo LIVE