Unveil the year’s latest Acura RDX and its advanced technological features with an event that inspires social chatter among young professionals and rewards attendees, Acura owners, and influencers.

The agency produced an “Evening in White” dinner series in secret locations (revealed just hours before the event) in New York, Los Angeles, San Francisco, and Dallas.

The dinner series featured a rustic-chic Acura VIP area with a catered dinner and open bar. The experience included live musical performances by Big Bad Voodoo Daddy, Jason Bentley, and JR JR. Guests were surprised by Acura-branded fortune cookies that revealed branded prizes inside. The event had an interactive step-and-repeat where attendees posted photos to social media using #AcuraLive. Attendees were given advanced access to explore the interior and exterior of an onsite Acura RDX.

The event hosted 10K + attendees and  generated 2K+ new leads in all four markets.   32 key brand influencers attended and posted about the event as well.