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ACURA

EVENING IN WHITE

CONSUMER EVENT, LIVE PERFORMANCE

// CHALLENGE

Unveil the year’s latest Acura RDX and its advanced technological features with an event that inspires social chatter among young professionals and rewards attendees, Acura owners, and influencers.

// SOLUTION

The agency produced an “Evening in White” dinner series in secret locations (revealed just hours before the event) in New York, Los Angeles, San Francisco, and Dallas.

// EXECUTION

The dinner series featured a rustic-chic Acura VIP area with a catered dinner and open bar. The experience included live musical performances by Big Bad Voodoo Daddy, Jason Bentley, and JR JR. Guests were surprised by Acura-branded fortune cookies that revealed branded prizes inside. The event had an interactive step-and-repeat where attendees posted photos to social media using #AcuraLive. Attendees were given advanced access to explore the interior and exterior of an onsite Acura RDX.

// RESULTS

The event hosted 10K + attendees and  generated 2K+ new leads in all four markets.   32 key brand influencers attended and posted about the event as well.

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READY TO START YOUR PROJECT?

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