NATIONAL MOBILE TOUR
Allied Experiential teamed up with Amazon Alexa and Intel to bring future smart home innovation to consumers across the country by way of an Airstream trailer, outfitted with the latest advances in conversational AI technology. The fully customized airstream traveled across the country for six months, demonstrating over 30 devices for guests to test out. Attendees got to experience first-hand just how the integration of Alexa enabled intelligent technology can transform life. Over the course of the tour, the Airstream hit over 13 states and activated for 36 event days at industry events, such as the AWS summit and CES, plus a 49-ers NFL tailgate and at multiple college campuses all over the nation. The millions of impressions and thousands of engagements cemented the tour’s success and prompted the continuation of the program in following years.