ALEXA SMART LIFE ROADSHOW
MOBILE TOUR
// CHALLENGE
Leverage Amazon Alexa’s partnership with Intel to bring the future of smart home innovation to consumers across the country.
// SOLUTION
Allied Experiential produced a smart home Airstream trailer outfitted with the latest advances in conversational AI technology.
// EXECUTION
The fully-customized airstream traveled across the country for six months, demonstrating over 30 devices for guests to test out. Attendees got to experience first-hand just how the integration of Alexa-enabled intelligent technology can transform the way they live their lives. Over the course of the tour, the Airstream visited 13 states and activated for 36 days at industry events, such as the AWS summit and CES, plus a 49ers NFL tailgate and at multiple college campuses across the nation.
// RESULTS
Gave over 11,000 demos to visiting consumers throughout the entirety of the tour.
SEE MORE
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Amazon Pop-Up – rē•spin x Halo
Pop-Up -
Amazon Treasure Truck – Beauty Spotlight
Livestream -
Procter & Gamble – Fumble Frenzy at the Super Bowl
Sponsorship Activation -
Amazon Pets – Pawsitive Impact
Livestream -
Krazy Glue – Man vs. Glue
Livestream, Pop-Up -
HBO – 40 Years a Prisoner – Drive-Thru
Consumer Event -
NFL Players Association – Pitch Day
Livestream -
Amazon Bookstore – In-Store Events
Retail Experience -
Netflix – Orange is the New Black – Pride Parades
Livestream, Sponsorship Activation -
Sonic – Sonic Block Party at Coachella
Mobile Tour, Sponsorship Activation -
Zappos – The Zappos Escape at Wanderlust
Sponsorship Activation -
WE tv – Bridezillas – Bridezillas Fashion Show
Media Event
READY TO START YOUR PROJECT?
