AMAZON BEAUTY @ THE GROVE LOS ANGELES
Allied Experiential worked with Lady Gaga and Amazon Beauty to produce the first-ever Pop-Up for Lady Gaga’s Haus Labs brand at The Grove in Los Angeles.
Just in time for holiday shopping, the limited-time pop-up gave Lady Gaga’s “Little Monsters” the opportunity to experiment with, explore and purchase Haus products in person. Original favorites like “Liquid Eye-Lie-Ner” and “Glam Attack” were available to consumers, as well as an exclusive preview of the holiday collection including Haus of Future Hollywood and Haus of Whiskey. Professional makeup artists were on hand to give guests makeovers using Haus products and provide insights into each product’s unique benefits and uses. There were plenty of photo opportunities throughout the pop-up, as well, so that guests could commemorate the exclusive experience.
Both consumers and media alike were thrilled to be able to test Haus products and be in the presence of Lady Gaga and other “Little Monsters.” Their only complaint was that the pop-up wasn’t a permanent shop!