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AMAZON TREASURE TRUCK

BEAUTY SPOTLIGHT

LIVESTREAM

// CHALLENGE

Update Amazon Treasure Truck’s Beauty Pop-Up to create a virtual, COVID-friendly version that audiences could view from home.

// SOLUTION

Allied Experiential developed and produced Beauty Spotlight, a 90-minute program on Amazon Live that featured partner sponsor beauty products, starred celebrity talent, and shared Hollywood beauty secrets. 

// EXECUTION

Kelly Rowland hosted the live show with her glam team and co-hosts, Kahh Spence (Hair Stylist) and Wendi Miyake (Makeup Artist). Well-known beauty influencers made appearances and revealed hot beauty tips. Rowland and team showed off professional techniques, participated in makeup and hair challenges, and answered fan questions. The event featured the latest products from Maybelline New York, L’Oreal Paris, and Neutrogena.

// RESULTS

The program was viewed on the amazon.com homepage along with its own dedicated Amazon Live event landing Page at amazon.com/beautyspotlight. Promotion for the program garnered 235MM+ impressions, including  paid and earned media impressions.

Note: This SAG production was produced in compliance with all up-to-date COVID regulations.

Kelly Rowland posing for Beauty Virtual experiential event
product demonstration on amazon beauty virtual brand experience
nicole weisman teaching in amazon beauty virtual brand experience
l'oreal product demonstration in beauty spotlight, a virtual livestream experiential event
kelly rowland panel discussion in amazon beauty spotlight brand experience
wendy miyoke makeup artist demonstration during beauty spotlight livestream experiential events
screenshot of beauty spotlight livestream product demonstration
screenshot of kelly rowland product demonstration in livestream brand experience
l'oreal paris everpure product demonstration in beauty spotlight livesteream experiential events
kelly rowland and wendi miyoke showcase product during a livestream brand experience
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