AEX_Portfolio_GradientBar_1

BEAUTY SPOTLIGHT

AMAZON TREASURE TRUCK

Allied Experiential developed and produced Beauty Spotlight,  a 90-minute program on Amazon Live that featured partner sponsor beauty products, starred celebrity talent, and shared Hollywood beauty secrets. 

Kelly Rowland hosted the live show with her glam team and co-hosts, Kahh Spence (Hair Stylist) and Wendi Miyake (Makeup Artist). Well-known beauty influencers made appearances and revealed hot beauty tips. Rowland and team showed off professional techniques, participated in makeup and hair challenges, and answered fan questions. The event featured the latest products from Maybelline New York, L’Oreal Paris, and Neutrogena. 

The program was viewed on the amazon.com homepage along with its own dedicated Amazon Live event landing Page at amazon.com/beautyspotlight. Promotion for the program garnered 235MM+ impressions, including  paid and earned media impressions.

Note: This SAG production was produced in compliance with all up-to-date COVID regulations. 

ATT_BeautySpotlight_001-min
AEX_Portfolio_GradientBar_4

SEE MORE

  • Netflix – Orange is the New Black at Pride Fests

    Live Stream, Sponsorship Activation
  • LG – Netflix B&Binge

    Digital Content, Sweepstakes
  • Krazy Glue – Man vs. Glue

    Live Stream, Pop-Up
  • Procter & Gamble – Fumble Frenzy at the Superbowl

    Sponsorship Activation
  • Sonic – Sonic Block Party at Coachella

    Sponsorship Activation
  • Zappos – Zappos Escape at Wanderlust

    Sponsorship Activation
  • Amazon Beauty – HAUS LABORATORIES

    Pop-Up
  • WE tv – Bridezillas Fashion Show

    Media Event
  • Lindblad Expeditions – Curate Change

    Media Event
  • Jet Blue—Mint Room at the Grove

    Consumer Event
  • Netflix – Game Over Man

    Mobile Tour
  • Silk – Progress is Perfection

    Pop-Up

READY TO START YOUR PROJECT?

AEX_Portfolio_ContactUsButton5