Update Amazon Treasure Truck’s Beauty Pop-Up to create a virtual, COVID-friendly version that audiences could view from home.

Allied Experiential developed and produced Beauty Spotlight, a 90-minute program on Amazon Live that featured partner sponsor beauty products, starred celebrity talent, and shared Hollywood beauty secrets. 

Kelly Rowland hosted the live show with her glam team and co-hosts, Kahh Spence (Hair Stylist) and Wendi Miyake (Makeup Artist). Well-known beauty influencers made appearances and revealed hot beauty tips. Rowland and team showed off professional techniques, participated in makeup and hair challenges, and answered fan questions. The event featured the latest products from Maybelline New York, L’Oreal Paris, and Neutrogena.

The program was viewed on the amazon.com homepage along with its own dedicated Amazon Live event landing Page at amazon.com/beautyspotlight. Promotion for the program garnered 235MM+ impressions, including  paid and earned media impressions.

Note: This SAG production was produced in compliance with all up-to-date COVID regulations.