Redesign Amazon Bookstore activations to comply with COVID-19 safety guidelines including sanitation and social distancing, while still delivering an engaging experience for customers.
The agency developed and produced in-store events that took place in Amazon retail stores across the country. These events were socially distanced experiences that included brand partner products, exclusive shopping opportunities and giveaways.
Multiple activations throughout the year included an Earth Day celebration to encourage consumers to grow their own vegetables and shop eco-friendly brands; a showroom of furniture from various brands where consumers could take a “Design Personality” quiz, and a holiday wellness gift box giveaway to help consumers start healthy daily routines at home.
Participating brands included Mrs. Meyer’s, Method, Honest Co., Biolage, Bayer, Windex, Rivet, Stone & Beam, AmazonBasics, Claritin, and Philips. All brands saw an increase in brand awareness and sales. The combined events garnered over 66 million social impressions.