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AMAZON BOOKSTORE

IN-STORE EVENTS

RETAIL EXPERIENCE

// CHALLENGE

Redesign Amazon Bookstore activations to comply with COVID-19 safety guidelines including sanitation and social distancing, while still delivering an engaging experience for customers.

// SOLUTION

The agency developed and produced in-store events that took place in Amazon retail stores across the country. These events were socially distanced experiences that included brand partner products, exclusive shopping opportunities and giveaways.

// EXECUTION

Multiple activations throughout the year included an Earth Day celebration to encourage consumers to grow their own vegetables and shop eco-friendly brands; a showroom of furniture  from various brands where consumers could take a “Design Personality” quiz, and a holiday wellness gift box giveaway  to help consumers start healthy daily routines at home.  

// RESULTS

Participating brands included Mrs. Meyer’s, Method, Honest Co., Biolage, Bayer, Windex, Rivet, Stone & Beam, AmazonBasics, Claritin, and Philips. All brands saw an increase in brand awareness and sales. The combined events garnered over 66 million social impressions.

giveaway table at amazon bookstore experiential events
signage at amazon bookstore brand activation services
line outside the amazon bookstore experiential events
outdoor signage at amazon bookstore experiential events
customer scanning qr codes at experiential events
customers viewing product at amazon bookstore brand activation services
signage and quiz at amazon bookstore experiential events
qr code scanning at allied experiential brand activation services
covid compliance at allied experiential events
digital quiz at amazon bookstore brand activation services
customer handouts at amazon bookstore experiential events
customer interaction at amazon bookstore brand activation services
amazon bookstore brand activation services layout
customer scanning code at allied experiential events
customer handout at amazon bookstore brand activation services
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