AEX_Portfolio_GradientBar_1

IN-STORE EVENTS

AMAZON BOOKSTORE

// CHALLENGE

Redesign Amazon Bookstore activations to comply with COVID-19 safety guidelines including sanitation and social distancing, while still delivering an engaging experience for customers.

// SOLUTION

The agency developed and produced in-store events that took place in Amazon retail stores across the country. These events were socially distanced experiences that included brand partner products, exclusive shopping opportunities and giveaways.

// EXECUTION

Multiple activations throughout the year included an Earth Day celebration to encourage consumers to grow their own vegetables and shop eco-friendly brands; a showroom of furniture  from various brands where consumers could take a “Design Personality” quiz, and a holiday wellness gift box giveaway  to help consumers start healthy daily routines at home.  

// RESULTS

Participating brands included Mrs. Meyer’s, Method, Honest Co., Biolage, Bayer, Windex, Rivet, Stone & Beam, AmazonBasics, Claritin, and Philips. All brands saw an increase in brand awareness and sales. The combined events garnered over 66 million social impressions.

phillips-010
phillips-020-min
phillips-162-min
Rivet_by_Amazon_082920_012-min
Captured in Amazon Book Store on 20200829 by Paul Taylor.
Captured in Amazon Book Store on 20200829 by Paul Taylor.
Rivet_by_Amazon_082920_042-min
Rivet_by_Amazon_082920_095-min
IMG_2520
_ZIZ5499-min
_ZIZ5433-min
AEX_Portfolio_GradientBar_4

SEE MORE

  • Krazy Glue – Man vs. Glue

    Live Stream, Pop-Up
  • Procter & Gamble – Fumble Frenzy at the Superbowl

    Sponsorship Activation
  • Sonic – Sonic Block Party at Coachella

    Sponsorship Activation
  • Zappos – Zappos Escape at Wanderlust

    Sponsorship Activation
  • Amazon Beauty – HAUS LABORATORIES

    Pop-Up
  • WE tv – Bridezillas Fashion Show

    Media Event
  • Lindblad Expeditions – Curate Change

    Media Event
  • Jet Blue—Mint Room at the Grove

    Consumer Event
  • Netflix – Game Over Man

    Mobile Tour
  • Silk – Progress is Perfection

    Pop-Up
  • Netflix – Narcos Coffee Truck

    Mobile Tour
  • Netflix – Gilmore Girls / Luke’s Diner

    Pop-Up

READY TO START YOUR PROJECT?

AEX_Portfolio_ContactUsButton5