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AMAZON ENTERTAINMENT & CHARACTER

D23 EXPO

CONSUMER EXPERIENCE

// CHALLENGE

Showcase Amazon and Disney-licensed brands at Disney’s 100th Anniversary celebration at the D23 Expo in Anaheim, CA..  

// SOLUTION

Allied Experiential designed and produced Amazon’s D23 booth, a 40’ x 60’ space featuring engaging build-outs and product displays with limited-time and exclusive products.

// EXECUTION

The experience featured displays, photo opportunities,  activities, and scannable products at every turn. Amazon brand partners included Walt’s Plane, Marvel, Star Wars, Amazon Merch on Demand, Disney Princess, Doorables, and Amazon Glow. The set was constructed to look like it was built out of cardboard. To complete the experience, a prize wheel gave Disney fanatics the opportunity to win exclusive Disney products.

// RESULTS

Amazon’s booth was the most popular booth at the convention, with thousands visiting and hundreds waiting in line throughout each day.

1M9A9272-min
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READY TO START YOUR PROJECT?

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