AEX_Portfolio_GradientBar_1

PANASONIC BARBER SHOP

AMAZON TREASURE TRUCK

To build awareness and sales of the Panasonic Arc5 Electric Razor through product demonstrations, Allied Experiential worked with Amazon Treasure Truck to  design and produce the Panasonic Barber Shop and Perfect Pitch Challenge at Rockefeller Center in New York City. 

The agency designed, produced, and managed the event, providing complimentary haircuts and shaves rom licensed barbers, using the Panasonic Arc5 Electric Razor. Baseball legend, Johnny Damon, surprised guests with a fan meet-and-greet and also participated in the Perfect Pitch game, where guests won prizes including Yankees tickets and swag.

More than 3,000 consumers participated, 5,000 premiums were distributed and tens of thousand of consumer impressions were generated. The Panasonic Arc5 sold out at the event.

amazon_x_panasonic@30_rock_06092018110-min
amazon_x_panasonic@30_rock_06092018255-min
amazon_x_panasonic@30_rock_06092018239-min
amazon_x_panasonic@30_rock_06092018155-min
amazon_x_panasonic@30_rock_06092018225-min
amazon_x_panasonic@30_rock_06092018044-min
amazon_x_panasonic@30_rock_06092018024-min
amazon_x_panasonic@30_rock_06092018079-min
amazon_x_panasonic@30_rock_06092018135-min
amazon_x_panasonic@30_rock_06092018011-min
AEX_Portfolio_GradientBar_1

SEE MORE

  • Capital One – Auto Navigator Garage

    Trade Show
  • WE tv Bridezillas – Bridezillas Fashion Show

    Media Event
  • Lindblad Expeditions – Curate Change Media Event

    Media Event
  • Jet Blue—Mint Room at the Grove

    Consumer Event
  • Netflix – Game Over Man

    Mobile Tour
  • Silk – Progress is Perfection

    Pop-Up
  • Netflix – Narcos Coffee Truck

    Mobile Tour
  • Netflix – Luke’s Diner for Gilmore Girls: A Year in the Life

    Pop-Up
  • LG – Netflix B&Binge

    Digital Content
  • Panorama – Carnival Event Series

    Sponsorship Activation
  • Nestle Dreyer’s – Superhero Ice Cream

    Sponsorship Activation
  • March of Dimes – Imagine a World

    Consumer Charity Event

READY TO START YOUR PROJECT?

AEX_Portfolio_ContactUsButton5