AMAZON TREASURE TRUCK
To build awareness and sales of the Panasonic Arc5 Electric Razor through product demonstrations, Allied Experiential worked with Amazon Treasure Truck to design and produce the Panasonic Barber Shop and Perfect Pitch Challenge at Rockefeller Center in New York City.
The agency designed, produced, and managed the event, providing complimentary haircuts and shaves rom licensed barbers, using the Panasonic Arc5 Electric Razor. Baseball legend, Johnny Damon, surprised guests with a fan meet-and-greet and also participated in the Perfect Pitch game, where guests won prizes including Yankees tickets and swag.
More than 3,000 consumers participated, 5,000 premiums were distributed and tens of thousand of consumer impressions were generated. The Panasonic Arc5 sold out at the event.