AEX_Portfolio_GradientBar_1

PANASONIC BARBER SHOP

AMAZON TREASURE TRUCK

To build awareness and sales of the Panasonic Arc5 Electric Razor through product demonstrations, Allied Experiential worked with Amazon Treasure Truck to  design and produce the Panasonic Barber Shop and Perfect Pitch Challenge at Rockefeller Center in New York City. 

The agency designed, produced, and managed the event, providing complimentary haircuts and shaves rom licensed barbers, using the Panasonic Arc5 Electric Razor. Baseball legend, Johnny Damon, surprised guests with a fan meet-and-greet and also participated in the Perfect Pitch game, where guests won prizes including Yankees tickets and swag.

More than 3,000 consumers participated, 5,000 premiums were distributed and tens of thousand of consumer impressions were generated. The Panasonic Arc5 sold out at the event.

amazon_x_panasonic@30_rock_06092018110-min
amazon_x_panasonic@30_rock_06092018255-min
amazon_x_panasonic@30_rock_06092018239-min
amazon_x_panasonic@30_rock_06092018155-min
amazon_x_panasonic@30_rock_06092018225-min
amazon_x_panasonic@30_rock_06092018044-min
amazon_x_panasonic@30_rock_06092018024-min
amazon_x_panasonic@30_rock_06092018079-min
amazon_x_panasonic@30_rock_06092018135-min
amazon_x_panasonic@30_rock_06092018011-min
AEX_Portfolio_GradientBar_1

SEE MORE

  • LG – Netflix B&Binge

    Digital Content, Sweepstakes
  • Krazy Glue – Man vs. Glue

    Live Stream, Pop-Up
  • Procter & Gamble – Fumble Frenzy at the Superbowl

    Sponsorship Activation
  • Sonic – Sonic Block Party at Coachella

    Sponsorship Activation
  • Zappos – Zappos Escape at Wanderlust

    Sponsorship Activation
  • Amazon Beauty – HAUS LABORATORIES

    Pop-Up
  • WE tv – Bridezillas Fashion Show

    Media Event
  • Lindblad Expeditions – Curate Change

    Media Event
  • Jet Blue—Mint Room at the Grove

    Consumer Event
  • Netflix – Game Over Man

    Mobile Tour
  • Silk – Progress is Perfection

    Pop-Up
  • Netflix – Narcos Coffee Truck

    Mobile Tour

READY TO START YOUR PROJECT?

AEX_Portfolio_ContactUsButton5