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PANASONIC

SHAVE SHOP
AT ROCKEFELLER CENTER

CONSUMER EVENT

people waiting in line for panasonic shave shop brand activation services

// CHALLENGE

Build awareness and sales of the Panasonic Arc5 Electric Razor through product demonstrations.

// SOLUTION

Allied Experiential worked with Amazon Treasure Truck to design and produce the Panasonic Shave Shop at Rockefeller Center in New York City. 

// EXECUTION

The agency designed, produced, and managed the event, providing complimentary haircuts and shaves from licensed barbers using Panasonic Arc5 Electric Razors. Baseball legend, Johnny Damon, surprised guests with a fan meet-and-greet and participated in the Perfect Pitch game, where guests won prizes including Yankees tickets and swag.

// RESULTS

 More than 3,000 consumers participated, 5,000 premiums were distributed and tens of thousand of consumer impressions were generated. The Panasonic Arc5 sold out at the event. 

people waiting in line for panasonic shave shop brand activation services
event marketing companies new york create panasonic shave shop
girls posing in front of amazon treasure truck brand activation services
inside panasonic shave shop by event marketing companies new york
line outside panasonic shave shop brand activation services
girl doing activity for panasonic brand activation services
amazon treasure truck by event marketing companies new york
panasonic shave shop outside by allied experiential
customer freebies and materials at panasonic shave shop
customers posing for panasonic brand activation services
photo op for panasonic shave shop at event marketing companies new york
inside the panasonic shave shop by allied experiential
shaving supplies by panasonic for event marketing companies new york
set design for panasonic shave shop brand activation services
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