AMAZON PETS

PAWSITIVE IMPACT

LIVESTREAM

// CHALLENGE

Create a virtual livestream version of Amazon Treasure Truck’s annual Treasure Truck PupFest! during COVID-19 restrictions.

// SOLUTION

Allied Experiential developed and produce an hour-long, live Amazon Live program that gathered celebrity and influencer talent to celebrate National Dog Day.

// EXECUTION

Actress Lucy Hale and Emmy-winning host of CBS’ Lucky Dog, Brandon McMillan, hosted the live show. Live remotes with additional talent included in the broadcast which featured actress, Lana Condor, country music star, Hunter Hayes, and New York Knick, R.J. Barrett, and their dogs. The program included a contest for best dog UGC videos, showcases for select charities and shelters, and tips for dog owners to help them care for and train their dogs. In addition, four-legged influencers performed tricks and stunts like skateboarding and surfing. Purina, Chuckit! and K9 Advantix partnered with the virtual event.

// RESULTS

Promotion for the program garnered one billion paid and earned media impressions.

Note: This SAG production was produced in compliance with all up-to-date COVID regulations.

lucy hale at amazon pets virtual event production

screenshot of Brandon McMillan at amazon pets pawsitive impact event

lana condor doing virtual dog training in experiential marketing los angeles

surfing dog for amazon pets eperiential marketing los angeles

dogs posing for amazon pets event production

experiential design of amazon pets product display

screenshot of hunter hayes dog training in amazon pets event production

allied experiential marketing los angeles

behind the scenes of experiential design for amazon pets

lucy hale with makeup artist during amazon pets event production

lucy hale and her dog on set for experiential marketing los angeles

Brandon McMillan and his dog in front of the pawsitive impact experiential design

covid compliant filming on set during pawsitive impact event production

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