Create a virtual livestream version of Amazon Treasure Truck’s annual Treasure Truck PupFest! during COVID-19 restrictions.
Allied Experiential developed and produce an hour-long, live Amazon Live program that gathered celebrity and influencer talent to celebrate National Dog Day.
Actress Lucy Hale and Emmy-winning host of CBS’ Lucky Dog, Brandon McMillan, hosted the live show. Live remotes with additional talent included in the broadcast which featured actress, Lana Condor, country music star, Hunter Hayes, and New York Knick, R.J. Barrett, and their dogs. The program included a contest for best dog UGC videos, showcases for select charities and shelters, and tips for dog owners to help them care for and train their dogs. In addition, four-legged influencers performed tricks and stunts like skateboarding and surfing. Purina, Chuckit! and K9 Advantix partnered with the virtual event.
Promotion for the program garnered one billion paid and earned media impressions.
Note: This SAG production was produced in compliance with all up-to-date COVID regulations.