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AMAZON PRIME VIDEO

HARLEM EVER AFTER

CONSUMER/PRESS EVENT

// CHALLENGE

Promote the new Prime Video series, Harlem, while paying homage to the beloved neighborhood and members of its community.

// SOLUTION

Allied Experiential produced the Harlem Premiere party and “Harlem Ever After”, a three-day consumer “pop-in” that partnered with Harlem businesses, prominent local artists and entrepreneurs.

// EXECUTION

The event celebrated the show’s themes of sisterhood and the spirit of Harlem through curated programming and community partnerships. Female-owned Harlem entrepreneurs showcased their products in specially designed photo-op vignettes. Local Harlem artists created murals drawing inspiration from the series. A fashion show based on the styles of the four main characters was curated in collaboration with Harlem’s Fashion Row and designer Kimberly Goldson. Over four days, the event was open to VIPs, members of the media, influencers, and the local community.

// RESULTS

More than 2,500 people participated. The event earned media coverage from outlets such as cbs2, pix11, Black Enterprise, Hip Hop Wired the Urban Daily, and garnered a total of 50,905,335 media impressions.

Captured in Denver on 20211202 by Paul Taylor.
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Captured in Denver on 20211202 by Paul Taylor.
Captured in Denver on 20211204 by Paul Taylor.
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