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AMAZON PRIME VIDEO – A LEAGUE OF THEIR OWN

30th ANNIVERSARY CELEBRATION

CONSUMER EVENT, SCREENING

// CHALLENGE

Create a special screening event to generate buzz for the upcoming release of Prime Video’s A League of Their Own series in conjunction with the film’s 30th Anniversary.

// SOLUTION

Allied Experiential brought an exclusive screening of the show to Rockford, IL, the home of the original Peaches women’s baseball team.

// EXECUTION

Prior to the screening at the historic Coronado movie palace, the agency produced a 1940s baseball-themed outdoor experience which included swing dancers performing to a live band, classic cars from the era, complimentary hot dogs and ballpark snacks, and a pair of pitching games that offered prizes. Inside the theater lobby, guests posed for their own baseball card which they received as a takeaway. Era-appropriate ushers distributed concessions to seated guests once inside the theater. Following the screening, the sold out audience enjoyed an hour-long Q&A featuring cast members, including star and writer, Abbi Jacobson, producers Will Graham and Desta Tedros Reff, original AAGPBL member, Maybelle Blair, and cast members, D’Arcy Carden and Chanté Adams. Local and National press worked the “green carpet” to interview the talent.

// RESULTS

More than 2,000 guests attended. The event garnered 52MM+ impressions from local and national media outlets, including a full-page feature in The New York Times.

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