Create a health-and-fitness event to demonstrate, sample, and drive sales for multiple partners on Amazon.com, all while generating traditional and social media impressions.

Allied Experiential produced New Year, New You, to encourage consumers to start off their new year with health and fitness resolutions.  The multi-sponsored health and fitness event in Los Angeles and New York featured an immersive, branded areas where guests could begin a healthier lifestyle by demoing products and learning helpful fitness and wellness tips.

Guests signed up for workouts led by local instructors from Y7 Yoga, Rumble Boxing, LIT Method, and more. Well-known chefs including Gwen Eager and Madison Cowan led cooking demos to teach guests easy ways to prepare healthy meals. Guests posed for a Boomerang photo op, tried on athletic wear, and tested workout equipment. Featured brands included Samsung, Under Armour, Garden of Life, and Ninja. Tyler Cameron (The Bachelorette) and TV host, Catt Sadler, stopped by to check out the event and post about it to their social media followers.

The events garnered 271MM+ media impressions.