BURGER KING

GUINNESS WORLD RECORD
CROWN

PUBLICITY STUNT

// CHALLENGE

Generate media coverage for the redesign of Burger King’s crown and the launch of the new BK Crown Program for Kids.

// SOLUTION

The agency built and set the Guinness World Record for the world’s largest crown and sailed it around Manhattan and to the Statue of Liberty, where it was (unofficially) presented to “upgrade” her old crown with the Burger King one.

// EXECUTION

The agency designed and fabricated a 20’ tall crown (60’ in circumference) and brought it into the New York Harbor to be pictured alongside the Statue of Liberty. In honor of the Statue’s 125th anniversary, a $125K donation was made as a birthday present. The stunt received an on-site Guinness World Records official certification. The agency also secured helicopters to bring media covering the event.

// RESULTS

The activation received national media coverage, including Fox and Friends, USA Today, and The Huffington Post.

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