Create an event for traditional and social media business and travel writers to generate media coverage for the Capital One Venture Card and its travel benefits.
The agency designed and produced an exclusive event at the New York City Public Library. The event included interactive vignettes with music, food and activities highlighting Capital One trip destinations around the world. Actress Zooey Deschanel and Chef Marcela Valladolid joined a panel of travel experts for a roundtable discussion.
The event included three themed destination vignettes. In New Orleans guests enjoyed Cajun food and listened to a live jazz band. In a Hudson Valley apple orchard, a local artist created a sketch of landmarks from the region. In Sonoma, local wines, meats, and cheeses were served while guests designed their own wine corks. At a luggage tag station, guests embossed tags with their initials.
More than 75 media, influencers and VIPs attended and covered the event including Travel and Leisure, Huffington Post and USA Today.