DOWNTON ABBEY TEA PARTY
Promote the release of Focus Features’ upcoming Downton Abbey film.
Allied Experiential partnered with Amazon Treasure Truck to design an immersive Downton Abbey tea party at The Grove where attendees entered the world of the movie through an authentic 1920s English tea party.
Actors in period costumes roamed the space and engaged with guests while in character, fully transporting attendees to 1920s England. Thousands of guests and media came out to the Amazon Treasure Truck to enjoy activities such as croquet on the lawn, mixing custom tea leaf blends, arranging bouquets of flowers, posing in and sharing period photos, and jitterbugging to a live swing band. Under a large canopy tent, an overflowing display of tea sandwiches, biscuits, scones, and cookies were available for attendees to enjoy. To top it all off, Allied also fabricated a Model T into a vintage version of the Amazon Treasure Truck.
Over 3,465 people attended and over 24,000 impressions were made over the six-hour consumer window, as well as 124.5M+ total media impressions.