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FOCUS FEATURES – DOWNTON ABBEY

DOWNTON ABBEY TEA PARTY

CONSUMER EVENT

// CHALLENGE

Promote the release of Focus Features’ upcoming Downton Abbey film.

// SOLUTION

Allied Experiential partnered with Amazon Treasure Truck to design an immersive Downton Abbey tea party at The Grove where attendees entered the world of the movie through an authentic 1920s English tea party.

// EXECUTION

Actors in period costumes roamed the space and engaged with guests while in character, fully transporting attendees to 1920s England. Thousands of guests and media came out to the Amazon Treasure Truck to enjoy activities such as croquet on the lawn, mixing custom tea leaf blends, arranging bouquets of flowers, posing in and sharing period photos, and jitterbugging to a live swing band. Under a large canopy tent, an overflowing display of tea sandwiches, biscuits, scones, and cookies were available for attendees to enjoy. To top it all off, Allied also fabricated a Model T into a vintage version of the Amazon Treasure Truck.

// RESULTS

Over 3,465 people attended and over 24,000 impressions were made over the six-hour consumer window, as well as 124.5M+ total media impressions. 

cast posing with amazon treasure truck event design
event production company creates downton abbey tea party
interview at downton abbey tea party event design
tea party table event design
customer engagement at downton abbey by event production company
calligraphy at downton abbey tea party by event production company
band playing at downton abbey tea party event design
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tea making station by event production company
custom newspaper prop by event production company
signage for downton abbey tea party
customer photo op event design for downton abbey
customer interacting with floral event design
event design for downton abbey tea party
croquet game by event production company allied experiential
customer interaction for event design
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