AEX_Portfolio_GradientBar_3

GSN UPFRONTS

NEW YORK CITY

rentquest

To keep GSN programming top of mind among key media buyers and advertising decision-makers in New York City, Allied Experiential brought together the channel’s talent for an intimate, unscripted and freewheeling  discussion at the Paley Center for Media – a departure from the traditional, tried and true Upfront format. 

The Agency splashed the whole building with GSN programming artwork, inside and out, and produced an hour-long panel discussion. With on-site talent, advertisers and industry VIPs got a fun and personal introduction to GSN’s current original programming.

A delicious catered breakfast and photo activation that invited guests to take a branded photo set social media abuzz with the hashtag: #GSNUPFRONT. 

This unique Upfronts approach strengthened GSN’s relationships with agency executives, and positive press coverage solidified the overall success of the activation.

rentquest
rentquest
rentquest
rentquest
rentquest
rentquest
rentquest
rentquest
rentquest
rentquest
rentquest
rentquest
rentquest
AEX_Portfolio_GradientBar_3

SEE MORE

  • Zappos – Zappos Escape at Wanderlust

    Sponsorship Activation
  • Amazon Beauty – HAUS LABORATORIES Launch Event

    Pop-Up
  • Capital One – Auto Navigator Garage

    Trade Show
  • WE tv Bridezillas – Bridezillas Fashion Show

    Media Event
  • Lindblad Expeditions – Curate Change Media Event

    Media Event
  • Jet Blue—Mint Room at the Grove

    Consumer Event
  • Netflix – Game Over Man

    Mobile Tour
  • Silk – Progress is Perfection

    Pop-Up
  • Netflix – Narcos Coffee Truck

    Mobile Tour
  • Netflix – Luke’s Diner for Gilmore Girls: A Year in the Life

    Pop-Up
  • LG – Netflix B&Binge

    Digital Content
  • Panasonic Barber Shop

    Promotional Event

READY TO START YOUR PROJECT?

AEX_Portfolio_ContactUsButton5