NEW YORK CITY
To keep GSN programming top of mind among key media buyers and advertising decision-makers in New York City, Allied Experiential brought together the channel’s talent for an intimate, unscripted and freewheeling discussion at the Paley Center for Media – a departure from the traditional, tried and true Upfront format.
The Agency splashed the whole building with GSN programming artwork, inside and out, and produced an hour-long panel discussion. With on-site talent, advertisers and industry VIPs got a fun and personal introduction to GSN’s current original programming.
A delicious catered breakfast and photo activation that invited guests to take a branded photo set social media abuzz with the hashtag: #GSNUPFRONT.
This unique Upfronts approach strengthened GSN’s relationships with agency executives, and positive press coverage solidified the overall success of the activation.