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GSN UPFRONTS

NEW YORK CITY

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To keep GSN programming top of mind among key media buyers and advertising decision-makers in New York City, Allied Experiential brought together the channel’s talent for an intimate, unscripted and freewheeling  discussion at the Paley Center for Media – a departure from the traditional, tried and true Upfront format. 

The Agency splashed the whole building with GSN programming artwork, inside and out, and produced an hour-long panel discussion. With on-site talent, advertisers and industry VIPs got a fun and personal introduction to GSN’s current original programming.

A delicious catered breakfast and photo activation that invited guests to take a branded photo set social media abuzz with the hashtag: #GSNUPFRONT. 

This unique Upfronts approach strengthened GSN’s relationships with agency executives, and positive press coverage solidified the overall success of the activation.

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