AEX_Portfolio_GradientBar_4

JETBLUE MINT ROOM

AT THE GROVE

JetBlue_MintRoom_Grove_AlliedExperiential_5

To generate awareness and excitement for JetBlue’s new premium front-of-the-cabin service, Mint, the agency produced the “JetBlue Mint Room at The Grove,” a Mint-inspired outdoor atrium and lounge at the high-trafficked Los Angeles shopping center, The Grove. Recreated the airline’s Mint cabin to allow consumers to test out its lie-flat seats as JetBlue inflight crew demoed the seats and answered questions. 

Served a tapas-style menu that featured gourmet bites created by the airline’s Mint partners Saxon + Parole and Mah Ze Dahr. Created a centerpiece “mocktail” bar that served Mint-inspired drinks. Encouraged consumers to take a #JBSeatSelfie for a chance to win a roundtrip Mint ticket. The first 50 participants received a JetBlue Mint Birchbox. Produced a VIP cocktail party with a performance by contemporary bluesman Gary Clark Jr. 30,000+ people went through the experience, generating 300K+ social media impressions.

Grove_JetBlue-514-3317214211-O
COVER_JetBlue_MintRoom_Grove_AlliedExperiential_8
JetBlue_MintRoom_Grove_AlliedExperiential_6
JetBlue_MintRoom_Grove_AlliedExperiential_2
Grove_JetBlue-185-3314007675-O
JetBlue_MintRoom_Grove_AlliedExperiential_7
JetBlue_MintRoom_Grove_AlliedExperiential_1
Grove_JetBlue-262-3316509004-O
Grove_JetBlue-233-3316494391-O
AEX_Portfolio_GradientBar_4

SEE MORE

  • Johnson & Johnson – Skin Wellness Summit

    Live Stream
  • Amazon Pets – Pawsitive Impact

    Live Stream
  • Procter & Gamble – Fumble Frenzy at the Superbowl

    Sponsorship Activation
  • Sonic – Sonic Block Party at Coachella

    Mobile Tour
  • Zappos – Zappos Escape at Wanderlust

    Sponsorship Activation
  • Amazon Beauty – HAUS LABORATORIES Launch Event

    Pop-Up
  • Capital One – Auto Navigator Garage

    Trade Show
  • WE tv Bridezillas – Bridezillas Fashion Show

    Media Event
  • Netflix – Luke’s Diner for Gilmore Girls: A Year in the Life

    Pop-Up
  • LG – Netflix B&Binge

    Digital Content
  • Panorama – Carnival Event Series

    Sponsorship Activation
  • March of Dimes – Imagine a World

    Consumer Charity Event

READY TO START YOUR PROJECT?

AEX_Portfolio_ContactUsButton5