JOHNSON & JOHNSON
STREAMED ON AMAZON LIVE
Johnson + Johnson sought to create a virtual event that offered consumers expert advice for maintaining healthy skin, featuring Neutrogena and Aveeno.
Allied Experiential produced the Skin Wellness Summit, a three-day, nine-hour livestream program on Amazon Live where celebrities, influencers, and skincare professionals shared personal and professional tips as well as their own skincare regimens. This entertaining and educational program was hosted by Catt Sadler (TV host and journalist) and Zuri Hall (host of All Access on NBC).
The series featured segments that related to skin health and wellness, all of which included a combination of live, in-studio conversations and pre-taped segments. Featured talent included model Winnie Harlow, professional soccer players Julie Ertz and Carli Lloyd, actress Tamera Mowry, influencer Bretman Rock, and more! Neutrogena and Aveeno products were featured throughout the show during segments and in the show background, as well as in product carousels. During the live show, viewers were able to enter for a chance to win sweepstakes prizes via social media.
A paid and earned media campaign including media alerts, a satellite media tour (with dermatologist Dr. Angela Lamb), and branded gift sets sent to media and beauty influencers generated 452,745,787 total impressions.