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JOHNSON & JOHNSON

SKIN WELLNESS SUMMIT

LIVESTREAM

los angeles experiential marketing for neutrogena skin wellness event

// CHALLENGE

Johnson & Johnson sought to create a virtual event that offered consumers expert advice for maintaining healthy skin, featuring Neutrogena and Aveeno.

// SOLUTION

Allied Experiential produced the Skin Wellness Summit, a three-day, nine-hour livestream program on Amazon Live where celebrities, influencers, and skincare professionals shared personal and professional tips as well as their own skincare regimens.

// EXECUTION

This entertaining and educational series was hosted by Catt Sadler (TV host and journalist) and Zuri Hall (host of All Access on NBC), and featured segments that related to skin health and wellness, all of which included a combination of live, in-studio conversations and pre-taped segments. Featured talent included model Winnie Harlow, professional soccer players Julie Ertz and Carli Lloyd, actress Tamera Mowry, influencer Bretman Rock, and more! Neutrogena and Aveeno products were featured throughout the show during segments and in the show background, as well as in product carousels. During the live show, viewers were able to enter for a chance to win sweepstakes prizes via social media.

// RESULTS

A paid and earned media campaign including media alerts, a satellite media tour (with dermatologist Dr. Angela Lamb), and branded gift sets sent to media and beauty influencers generated 452,745,787 total impressions.

los angeles experiential marketing for neutrogena skin wellness event
makeup artist at skin wellness experiential event
behind the scenes event design for skin wellness livestream
los angeles experiential marketing product table
screenshot of zuri hall and catt sadler in front of skin wellness event design
screenshot of livestream home page for skin wellness los angeles experiential marketing
screenshot of bretman rock in front of skin wellness event design props
behind the scenes filming los angeles experiential marketing
screenshot from skin wellness livestream event design
covid compliance on set los angeles experiential marketing
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READY TO START YOUR PROJECT?

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