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KIA

KIA SOUL LIVE
AT THE YOUTUBE AWARDS PARTY

SPONSORSHIP ACTIVATION, LIVESTREAM, LIVE PERFORMANCE

// CHALLENGE

Maximize Kia’s sponsorship of and  visibility at the  YouTube Awards and showcase the all-new Kia Soul vehicle.

// SOLUTION

Produce a live-streamed artist and industry party, featuring the YouTube’s most popular musical artists and performers.

// EXECUTION

The agency transformed NYC’s SIR Stage into a replica of the YouTube video player screen. Taryn Southern of American Idol fame hosted the event while notable musical acts with the largest YouTube followings performed throughout the night including Charli XCX, Mike Song, Bonnie McKee, DJ Green Lantern and more.  Attendees both in-person and at home interacted with the fan-o-meter via their phones. When the meter was full, it triggered a surprise light show and dance performance by the beloved Kia Hamsters. Two Kia Soul vehicles were on site, one on stage and the other on the ground for guests to explore and vote for “Response of the Year” on iPads connected to the vehicle.

// RESULTS

The sold-out Eventbrite event garnered 66MM+ impressions on Twitter, 3,000+ tweets and 1, 500+ Instagram posts.

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2013-11-02 19.14.48-min
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READY TO START YOUR PROJECT?

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