Generate media attention and consumer awareness for Krazy Glue.

Allied Experiential hired Hafthor Bjornssen (World’s Strongest Man and The Mountain on HBO’s Game of Thrones) to perform a series of strength exhibitions at a pop-up space that illustrate the strength of the product.

Bjornssen deadlifted three items, all of which weighed over 500 lbs. and were held to barbells using only Krazy Glue. Before the show, fans took a photo with dumbbell props, tested their strength on a High Striker game, sized themselves up next to a life-size cutout of Bjornsson, and entered for a chance to be casted as one of the three lucky fans who Bjornssen lifted.

The event was live streamed on Krazy Glue’s and Bjornssen’s Facebook and Instagram pages, garnering over 306K views. More than 200 people attended the live event. The videos garnered 1.3MM views and 207 comments. Press coverage included Fox News, Parade.com, Metro.com, The Drum.com and Event Marketer.