AEX_Portfolio_GradientBar_4

KRAZY GLUE

MAN VS. GLUE

POP UP, LIVESTREAM

Bjornssen lifting at man vs glue

// CHALLENGE

Generate media attention and consumer awareness for Krazy Glue.

// SOLUTION

Allied Experiential hired Hafthor Bjornssen (World’s Strongest Man and The Mountain on HBO’s Game of Thrones) to perform a series of strength exhibitions at a pop-up space that illustrate the strength of the product.

// EXECUTION

Bjornssen deadlifted three items, all of which weighed over 500 lbs. and were held to barbells using only Krazy Glue. Before the show, fans took a photo with dumbbell props, tested their strength on a High Striker game, sized themselves up next to a life-size cutout of Bjornsson, and entered for a chance to be casted as one of the three lucky fans who Bjornssen lifted.

// RESULTS

The event was live streamed on Krazy Glue’s and Bjornssen’s Facebook and Instagram pages, garnering over 306K views. More than 200 people attended the live event. The videos garnered 1.3MM views and 207 comments. Press coverage included Fox News, Parade.com, Metro.com, The Drum.com and Event Marketer.

Bjornssen lifting at man vs glue
krazy glue brand activation services
event design for krazy glue
event design for krazy glue man vs glue
brand activation services for krazy glue experiential event
Bjornssen at man vs glue event design
Bjornssen pulling weight for our man vs glue brand activation services
outdoor view of krazy glue man vs glue event design
allied experiential brand activation services for krazy glue
consumer photo op for krazy glue event design
consumer photo op for man vs glue brand activation services
crowd cheering at the krazy glue man vs glue event design
crowd watching the krazy glue brand activation services
1
AEX_Portfolio_GradientBar_4

SEE MORE

  • HBO – 40 Years a Prisoner – “What Moves You” Drive-Thru Exhibit

    Consumer Event
  • NFL Players Association – Pitch Day

    Livestream
  • Amazon Bookstore – In-Store Events

    Retail Experience
  • Netflix – Orange is the New Black – Orange Will Set You Free

    Livestream, Sponsorship Activation
  • Sonic – Sonic Block Party at Coachella

    Sponsorship Activation
  • Zappos – The Zappos Escape

    Sponsorship Activation
  • Amazon Beauty – Haus Laboratories Launch Event

    Pop-Up
  • WE tv – Bridezillas – Bridezillas Fashion Show

    Media Event
  • Lindblad Expeditions – Curate Change

    Media Event
  • JetBlue—Mint Room at the Grove

    Consumer Event
  • workaholics cast posing for game over man mobile tour

    Netflix – Game Over, Man! – Game Over, Man! College Tour

    Mobile Tour
  • customers with dog and bike at silk progress is perfection brand experience

    Silk – Progress is Perfection

    Pop-Up

READY TO START YOUR PROJECT?

AEX_Portfolio_ContactUsButton5