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LINDBLAD EXPEDITIONS

CURATE CHANGE

MEDIA EVENT

// CHALLENGE

Announce the creation of Lindblad Expeditions and National Geographic’s new vessel, Endurance.

// SOLUTION

Allied Experiential created an immersive and engaging media reception in New York City for 200 leading travel journalists and business VIPs.

// EXECUTION

The agency used Lightbox Studios in New York City for an immersive experience designed to spark conversations about climate change through art. The walls of the space were covered with moving projections of original artwork created by the night’s presenter and artist, Zaria Forman, as well as other artists exhibited on the ship. Forman unveiled her  exhibit CHANGE, which would go on to become a permanent exhibit aboard the Endurance. Guests who posted to their social accounts using a custom hashtag entered for a chance to win a print of Forman’s work. Featured event speakers included Lindblad’s Founder, Sven Lindblad and National Geographic’s George Stone.

// RESULTS

Coverage of the event included the New York Times, the Wall Street Journal, Newsweek, Edible Magazine, Travel and Leisure, Parents Magazine, and more. 

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