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MARCH OF DIMES

“IMAGINE A WORLD” @ LA LIVE

To generate awareness and buzz about the March of Dimes, Allied Experiential designed and produced a 3-day takeover of LA Live in downtown Los Angeles for media and consumers to experience around International Prematurity Awareness Day.

Inside of a whimsical 60-foot geodesic dome, guests were invited to experience an interactive and educational exhibit, inspiring them to “Imagine a World” where every baby is given the chance to grow up and change the world. The family-friendly stations ranged from an Anne Geddes photography display, touch-screen games, floral social-media-friendly photo opps, and larger-than-life garden-inspired lounge spaces. 

The successful event wondrously captured the whimsy, imagination and innocence of childhood, spreading knowledge about the March of Dimes not only to the thousands of on-site guests, but to millions worldwide through media impressions.

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SEE MORE

  • Netflix – Gilmore Girls “Luke’s Diner”

    Pop Ups
  • LG – “Netflix B&Binge”

    Sweepstakes/Contests
  • Netflix – Orange is the New Black at Pride Fests

    Sponsorship Activations
  • Amazon Treasure Truck – Downtown Abbey “Tea Party”

    Film Promotion
  • Amazon – Alexa “Smartlife Roadshow”

    Mobile Tours

READY TO START YOUR PROJECT?

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