To generate awareness and buzz about the March of Dimes, Allied Experiential designed and produced a 3-day takeover of LA Live in downtown Los Angeles for media and consumers to experience around International Prematurity Awareness Day.

Inside of a whimsical 60-foot geodesic dome, guests were invited to experience an interactive and educational exhibit, inspiring them to “Imagine a World” where every baby is given the chance to grow up and change the world. The family-friendly stations ranged from an Anne Geddes photography display, touch-screen games, floral social-media-friendly photo opps, and larger-than-life garden-inspired lounge spaces. 

The successful event wondrously captured the whimsy, imagination and innocence of childhood, spreading knowledge about the March of Dimes not only to the thousands of on-site guests, but to millions worldwide through media impressions.