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MARCH OF DIMES

IMAGINE A WORLD

CONSUMER CHARITY EVENT

// CHALLENGE

Generate awareness and buzz about the March of Dimes with a 3-day take-over of LA Live around international Prematurity Awareness Day.

// SOLUTION

Allied Experiential created a playful, interactive, and educational exhibit that inspired guests to imagine a world where every baby deserves a chance to grow up and change the world.

// EXECUTION

A whimsical 60-foot geodesic dome housed family-friendly stations ranging from an Anne Geddes photography display, touch-screen games, floral social-media-friendly photo ops, and larger-than-life garden-inspired lounge spaces. The successful event wondrously captured the whimsy, imagination and innocence of childhood, spreading knowledge about the March of Dimes not only to the thousands of on-site guests, but to millions worldwide through media impressions.

// RESULTS

The event attracted 2,500 attendees, and garnered over 30 million media impressions.

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