SUPERHERO ICE CREAM
AT COMIC-CON
SPONSORSHIP ACTIVATION
// CHALLENGE
Introduce Dreyer’s new DC Superhero Ice Cream to new consumers.
// SOLUTION
Allied Experiential brought Nestle Dreyer’s to San Diego Comic-Con to launch and distribute samples of the new DC superhero-inspired flavors.
// EXECUTION
The agency produced giant replicas of the ice cream containers to serve from. The activation took place at The Experience at San Diego at Petco Park throughout the week. Comic-Con attendees took photos in front of a branded, superhero photo wall with speech bubble props.
// RESULTS
Over the four activation days, 17,000 scoops of ice cream were distributed to enthusiastic fans, 4,000 + branded premiums were given away and thousands of photos were shared on social media using the hashtag #superheroicecream.
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