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DREYER’S

SUPERHERO ICE CREAM
AT COMIC-CON

SPONSORSHIP ACTIVATION

// CHALLENGE

Introduce Dreyer’s new DC Superhero Ice Cream to new consumers. 

// SOLUTION

Allied Experiential brought Nestle Dreyer’s to San Diego Comic-Con to launch and distribute samples of the new DC superhero-inspired flavors.

// EXECUTION

The agency produced giant replicas of the ice cream containers to serve from. The activation took place at The Experience at San Diego at Petco Park throughout the week. Comic-Con attendees took photos in front of a branded, superhero photo wall with speech bubble props.

// RESULTS

Over the four activation days, 17,000 scoops of ice cream were distributed to enthusiastic fans, 4,000 + branded premiums were given away and thousands of photos were shared on social media using the hashtag #superheroicecream.

customers posing with superhero ice cream at convention booths
crowd in front of superhero ice cream event design los angeles
line for nestle dreyers convention booths
customers with superhero ice cream at event design los angeles
customer photo op at nestle dreyers convention booths
kids eating superhero ice cream at event design los angeles
facebook post for nestle dreyers superhero ice cream
customer service at nestle dreyers convention booths
nighttime shot of superhero ice cream event design los angeles
nestle dreyers convention booths photo op
superhero ice cream event design los angeles
customer photo op at nestle dreyers convention booths
superhero ice cream event design los angeles
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