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NETFLIX – GAME OVER, MAN!

GAME OVER, MAN!
COLLEGE TOUR

MOBILE TOUR

workaholics cast posing for game over man mobile tour

// CHALLENGE

Generate awareness, buzz, and ultimately viewership for the Netflix original film, Game Over, Man! targeting 18-24 year olds.

// SOLUTION

Allied Experiential created the “Game Over, Man! College Tour” that brought the film’s cast to universities to surprise-and-delight students along with an exclusive pre-release screening of the film.

// EXECUTION

The agency created an integrated campaign including experiential, publicity, promotions and social media that visited the University of Wisconsin-Madison and Arizona State University. The program included student-led cast panels, Student Union Game Over, Man! pep rallies with official school mascots, student and alumni press junkets, branded swag distribution throughout the campus, cafeteria visits, bar takeovers and an exclusive screening of the the movie to 1,000+ students.

// RESULTS

The tour connected with 15,000 students and reached over  27 million viewers across social media.

workaholics cast posing for game over man mobile tour
game over man experiential marketing event workaholics cast
large crowd at game over man mobile tour
workaholics cast speaking at game over man experiential marketing event
workaholics cast posing with crowd for game over man mobile tour
workaholics cast posing for game over man experiential marketing event
game over man mobile tour truck
cheerleaders performance at game over man experiential marketing event
crowd cheering in game over man bar for mobile tour
workaholics cast posing for game over man mobile tour photo
workaholics cast with crowd at game over man experiential marketing event
movie screening for game over man mobile tour
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READY TO START YOUR PROJECT?

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