Generate awareness, buzz, and ultimately viewership for the Netflix original film, Game Over, Man! targeting 18-24 year olds.

Allied Experiential created the “Game Over, Man! College Tour” that brought the film’s cast to universities to surprise-and-delight students along with an exclusive pre-release screening of the film.

The agency created an integrated campaign including experiential, publicity, promotions and social media that visited the University of Wisconsin-Madison and Arizona State University. The program included student-led cast panels, Student Union Game Over, Man! pep rallies with official school mascots, student and alumni press junkets, branded swag distribution throughout the campus, cafeteria visits, bar takeovers and an exclusive screening of the the movie to 1,000+ students.

The tour connected with 15,000 students and reached over  27 million viewers across social media.