To generate awareness, buzz and viewership for the Netflix original film, Game Over, Man!, Allied Experiential created an on-campus promotion that brought the film’s cast (Adam Devine, Blake Anderson and Anders Holm) to universities to surprise and delight 18-24 year olds.
The agency created an integrated campaign including experiential, publicity, promotions and social media that visited the University of Wisconsin-Madison and Arizona State University. The program included student-led cast panels, Student Union Game Over, Man! pep rallies with official school mascots, student and alumni press junkets, branded swag distribution throughout the campus, cafeteria visits, bar takeovers and an exclusive screening of the the movie to 1,000+ students.
The tour connected with 15,000 students and reached over 27 million viewers across social media.