AEX_Portfolio_GradientBar_1

NETFLIX – LUKE’S DINER
GILMORE GIRLS: A YEAR IN THE LIFE

“LUKE’S DINER” POP-UPS

To produce a promotional stunt and drive both consumer excitement and media attention for Netflix’s Gilmore Girls: A Year in the Life special, Allied Experiential recreated the show’s iconic Luke’s Diner.

On Gilmore Girls’ sixteenth anniversary (October 5th), 207 locally-owned and operated coffee shops across North America welcomed fans to grab free coffee and experience Luke’s Diner for themselves, in advance of the streaming release on November 25th

The stunt delighted series fans with a tangible connection to the show and multiple photo opportunities for organic social sharing. The event was featured in national and local press, and hashtags #HappyBirthdayGilmore and #Lukes trended wildly on social media, winning the campaign overall “Best Buzz Marketing/Influencer Program” at the year’s Event Marketer Ex Awards. 

Netflix_GilmoreGirls_LukesDiner_PopUp_AlliedExperiential_5
Netflix_GilmoreGirls_LukesDiner_PopUp_AlliedExperiential_1_NO_BANDAID
Netflix_GilmoreGirls_LukesDiner_PopUp_AlliedExperiential_10
Netflix_GilmoreGirls_LukesDiner_PopUp_AlliedExperiential_13
Netflix_GilmoreGirls_LukesDiner_PopUp_AlliedExperiential_6
Netflix_GilmoreGirls_LukesDiner_PopUp_AlliedExperiential_11
Netflix_GilmoreGirls_LukesDiner_PopUp_AlliedExperiential_9
Netflix_GilmoreGirls_LukesDiner_PopUp_AlliedExperiential_8
Netflix_GilmoreGirls_LukesDiner_PopUp_AlliedExperiential_3
COVER_Netflix_GilmoreGirls_LukesDiner_PopUp_AlliedExperiential_4
EX AWARD GILMORE GIRLS
Netflix_GilmoreGirls_LukesDiner_PopUp_AlliedExperiential_18
Netflix_GilmoreGirls_LukesDiner_PopUp_AlliedExperiential_15
chicago 3 copy
chicago 2 copy
AEX_Portfolio_GradientBar_1

SEE MORE

  • Johnson & Johnson – Skin Wellness Summit

    Live Stream
  • HBO – “What Moves You” Drive-Thru Exhibit

    Consumer Event
  • Amazon Bookstore – In-Store Events

    Retail Experience
  • Netflix – Orange is the New Black at Pride Fests

    Live Stream, Sponsorship Activation
  • LG – Netflix B&Binge

    Digital Content, Sweepstakes
  • Krazy Glue – Man vs. Glue

    Live Stream, Pop-Up
  • Procter & Gamble – Fumble Frenzy at the Superbowl

    Sponsorship Activation
  • Sonic – Sonic Block Party at Coachella

    Sponsorship Activation
  • Zappos – Zappos Escape at Wanderlust

    Sponsorship Activation
  • Amazon Beauty – HAUS LABORATORIES

    Pop-Up
  • WE tv – Bridezillas Fashion Show

    Media Event
  • Lindblad Expeditions – Curate Change

    Media Event

READY TO START YOUR PROJECT?

AEX_Portfolio_ContactUsButton5