UNDERWOOD CAMPAIGN HQ
CONSUMER EVENT, MEDIA EVENT
Create a promotional stunt to generate awareness and drive viewership for Season Four of the Netflix series, House of Cards.
The agency erected a Frank Underwood campaign headquarters across the street from the GOP debate site in Greenville, South Carolina, and invited national and international press, VIP guests, and consumers to stop by.
The experience immersed guests into the world of House of Cards by creating a space that felt like they were part of the Underwood Presidential campaign. Guests could step onto a rally stage, pose in the oval office, and relax in a lounge for “campaign VIPs.”
The Underwood Campaign Headquarters connected with 2.8K VIPs, press contacts, and consumers. The stunt was picked up by national and international press, garnering 52.5MM+ consumer impressions and 1.5MM+ social impressions.