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NETFLIX – HOUSE OF CARDS

UNDERWOOD CAMPAIGN HQ

CONSUMER EVENT, MEDIA EVENT

// CHALLENGE

Create a promotional stunt to generate awareness and drive viewership for Season Four of the Netflix series, House of Cards.

// SOLUTION

The agency erected a Frank Underwood campaign headquarters across the street from the GOP debate site in Greenville, South Carolina, and invited national and international  press, VIP guests, and consumers to stop by.

// EXECUTION

The experience immersed guests into the world of House of Cards by creating a space that felt like they were part of the Underwood Presidential campaign. Guests could step onto a rally stage, pose in the oval office, and relax in a lounge for “campaign VIPs.”

// RESULTS

The Underwood Campaign Headquarters connected with 2.8K VIPs, press contacts, and consumers. The stunt was picked up by national and international press, garnering 52.5MM+ consumer impressions and 1.5MM+ social impressions.

1. Exterior-15-min
1. Exterior-23-min
3. Live Event-30-min
3. Live Event-181-min
3. Live Event-51-min
3. Live Event-111
3. Live Event-4-min
3. Live Event-200-min
2. Interior Details-8-min
2. Interior Details-37-min
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