CONSUMER SWEEPSTAKES EXPERIENCE
Allied Experiential teamed up with Netflix to engage superfans of Netflix programming in an integrated on-and-offline contest. Fans submitted essays professing their fan-dome of specific shows – including Arrested Development, The Crown and The Haunting of Hill House – for the chance to win a trip to binge watch the program (on an LG OLED TV) at specialized locations based on the corresponding show.
The Agency produced, managed, and fulfilled all aspects of the sweepstakes experiences, including securing each distinctive venue, staffing, catering and coordination with six pairs of winners. Additionally, short video content was captured to document each winner’s experience: The Crown, Arrested Development, and The Haunting of Hill House.
The sweepstakes garnered over 50,000 entries and beyond a million social media impressions, seeing coverage from several media outlets.