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LG

NETFLIX B&BINGE

DIGITAL CONTENT, SWEEPSTAKES

// CHALLENGE

Engage super fans of Netflix programming, including Arrested Development, The Crown and The Haunting of Hill House in an integrated on-and-offline contest.

// SOLUTION

Allied Experiential produced and managed a sweepstakes experience where winners won a trip to binge watch their favorite show from an LG OLED TV and immerse themselves in the show’s setting.

// EXECUTION

Fans submitted essays professing their fan-dome of specific shows including Arrested Development, The Crown, and The Haunting of Hill House for the chance to win a trip to binge watch the program (on an LG OLED TV) at specialized locations based on the corresponding show. The agency produced, managed, and fulfilled all aspects of the sweepstakes experiences, including securing each distinctive venue, staffing, catering, and coordination with the six pairs of winners. Additionally, short video content was captured to document each winner’s experience: The Crown, Arrested Development, and The Haunting of Hill House.

// RESULTS

The sweepstakes series garnered 52,079 entries and 142,142,971 social impressions. The sweepstakes saw coverage from AdWeek, Extra, and PR Newswire.

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READY TO START YOUR PROJECT?

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