NETFLIX – NARCOS

NARCOS FOOD TRUCK

MOBILE TOUR

// CHALLENGE

Generate awareness and buzz for the launch of the Narcos Season three trailer on Facebook Live.

// SOLUTION

Allied Experiential produced a Narcos-branded food truck to stop at locations around New York City, targeting consumers and media.

// EXECUTION

The agency designed and produced a Narcos-wrapped food truck, complete with a large monitor to play the season three trailer. The event was livestreamed on Facebook Live and series star, Arturo Castro, joined for a Q&A. Licensed food handlers distributed hot & iced Colombian coffee (complete with dollar bill straws) and white powdered donuts. In addition, the agency brought an official drug-detecting K-9 officer and dog on site for photo ops.

// RESULTS

25 million total social media impressions and 500,000 total social engagements were garnered from the activation.. The promotion generated 4,464,271 Facebook views of the season 3 trailer and a total of 20,400,372 people were engaged on Facebook.

customer eating donuts at narcos food truck mobile tours

marketing agency creates food truck for narcos

customers in line for the narcos food truck mobile tours

photo opportunity for the marketing agency event

filming the narcos food truck mobile tours

girl with straws at marketing agency narcos event

cast posing with fans at the narcos food truck mobile tours

women posing with the food truck for narcos marketing agency event

people in line at narcos food truck mobile tours

customers photographing their food from the narcos food truck

set decoration by marketing agency for narcos

customer posing in front of narcos food truck

cast interview for narcos food truck mobile tours

people in line at narcos marketing agency event

customer eating at mobile tours for narcos

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