Generate awareness and buzz for the launch of the Narcos Season three trailer on Facebook Live.

Allied Experiential produced a Narcos-branded food truck to stop at locations around New York City, targeting  consumers and media.

The agency designed and produced a Narcos-wrapped food truck, complete with a large monitor to play the season three trailer. The event was livestreamed on Facebook Live and series star, Arturo Castro, joined for a Q&A. Licensed food handlers distributed hot & iced Colombian coffee (complete with dollar bill straws) and white powdered donuts. In addition, the agency brought  an official drug-detecting K-9 officer and dog on site for photo ops.

25 million total social media impressions and 500,000 total social engagements were garnered from the activation.. The promotion generated  4,464,271 Facebook views of the season 3 trailer and a total of 20,400,372 people were engaged on Facebook.