AEX_Portfolio_GradientBar_3

NETFLIX
ORANGE IS THE NEW BLACK

NY & TORONTO PRIDE PARADE FLOAT

To promote Netflix’s prison drama, Orange Is The New Black, Allied Experiential concepted and executed an interactive float to engage fans at the iconic Pride March in New York and Pride Parade in Toronto.

The “Orange Will Set You Free” (#OWSYF) parade entry allowed fans from all over the world to digitally join the show’s cast members up on the float via five on-board cameras. Shared messages of pride and celebratory spirit were broadcast in a live feed to fans globally. 

The award-winning campaign garnered thousands of livestream viewers, millions of live impressions and nearly a hundred live Skype conversations, featuring fans from fourteen different countries. 

Netflix_OrangeIsTheNewBlack_Parade_AlliedExperiential_5
Allied_OITNB_25
Netflix_OrangeIsTheNewBlack_Parade_AlliedExperiential_7
Allied_OITNB_89
Netflix_OrangeIsTheNewBlack_Parade_AlliedExperiential_12
Netflix_OrangeIsTheNewBlack_Parade_AlliedExperiential_1
Netflix_OrangeIsTheNewBlack_Parade_AlliedExperiential_7
Netflix_OrangeIsTheNewBlack_Parade_AlliedExperiential_11
Netflix_OrangeIsTheNewBlack_Parade_AlliedExperiential_10
Netflix_OrangeIsTheNewBlack_Parade_AlliedExperiential_4
Netflix_OrangeIsTheNewBlack_Parade_AlliedExperiential_15
Netflix_OrangeIsTheNewBlack_Parade_AlliedExperiential_6
AEX_Portfolio_GradientBar_3

SEE MORE

  • Johnson & Johnson – Skin Wellness Summit

    Live Stream
  • Amazon Pets – Pawsitive Impact

    Live Stream
  • Procter & Gamble – Fumble Frenzy at the Superbowl

    Sponsorship Activation
  • Sonic – Sonic Block Party at Coachella

    Mobile Tour
  • Zappos – Zappos Escape at Wanderlust

    Sponsorship Activation
  • Amazon Beauty – HAUS LABORATORIES Launch Event

    Pop-Up
  • Capital One – Auto Navigator Garage

    Trade Show
  • WE tv Bridezillas – Bridezillas Fashion Show

    Media Event
  • Jet Blue—Mint Room at the Grove

    Consumer Event
  • Netflix – Luke’s Diner for Gilmore Girls: A Year in the Life

    Pop-Up
  • LG – Netflix B&Binge

    Digital Content
  • Panorama – Carnival Event Series

    Sponsorship Activation

READY TO START YOUR PROJECT?

AEX_Portfolio_ContactUsButton5