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NETFLIX – ORANGE IS THE NEW BLACK

ORANGE WILL SET YOU FREE
PRIDE PARADE

SPONSORSHIP ACTIVATION, LIVESTREAM

// CHALLENGE

Promote season four of Netflix’s prison drama, Orange Is The New Black by engaging fans at the iconic Pride March in New York and Pride Parade in Toronto.

// SOLUTION

Allied Experiential produced an interactive float, “Orange Will Set You Free” (#OWSYF), which allowed fans to join cast members on the float via five on-board cameras to share their message of pride and celebratory spirit in a live feed to fans globally.

// EXECUTION

Netflix invited fans from around the world to see and be seen in the parade by livestreaming their image and all other interactive activities onto the float’s LED screen display.

// RESULTS

The award-winning campaign garnered thousands of livestream viewers, millions of live impressions and nearly a hundred live Skype conversations, featuring fans from fourteen different countries.

orange is the new black parade by allied experiential
behind the scenes at orange is the new black parade experiential marketing event
orange is the new black parade livestream screenshot
orange will set you free parade float by allied experiential
experiential marketing parade for orange will set you free
orange is the new black parade by allied experiential
orange will set you free experiential marketing event
orange is the new black crowd at allied experiential parade event
orange is the new black float at pride parade
orange will set you free by allied experiential
orange is the new black pride parade float experiential marketing
netflix orange is the new black pride parade livestream by allied experiential
orange is the new black experiential marketing parade event
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