ORANGE WILL SET YOU FREE
SPONSORSHIP ACTIVATION, LIVESTREAM
Promote season four of Netflix’s prison drama, Orange Is The New Black by engaging fans at the iconic Pride March in New York and Pride Parade in Toronto.
Allied Experiential produced an interactive float, “Orange Will Set You Free” (#OWSYF), which allowed fans to join cast members on the float via five on-board cameras to share their message of pride and celebratory spirit in a live feed to fans globally.
Netflix invited fans from around the world to see and be seen in the parade by livestreaming their image and all other interactive activities onto the float’s LED screen display.
The award-winning campaign garnered thousands of livestream viewers, millions of live impressions and nearly a hundred live Skype conversations, featuring fans from fourteen different countries.