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NEW BALANCE

FALL LINE PREVIEW

MEDIA EVENT

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// CHALLENGE

Produce an exclusive preview event that gives select media members a sneak peek at the upcoming New Balance Fall Line.

// SOLUTION

Allied Experiential created an energy-themed, high-design showcase of the New Balance Fall Line for more than 100 editors and other media members in New York City.

// EXECUTION

The agency designed and produced five vignettes, each representing a different form of energy and featuring products from the new line. The five energy-themed areas were “Lightning Fast,” with holographic wall; “Run Like the Wind,” which simulated high winds by utilizing Dyson fans; “Jump Life,” with trampoline workouts; “Infra-Run Photos,” which introduced an industry-first, infrared photo activation; and “Renewable Energy,” where media and editors received their own pair of shoes from the upcoming line. Guests navigated the space by following liquid stepping stones, and received free smoothies which they blended themselves by harnessing the power of blender bikes.

// RESULTS

More than 100 media outlets attended the preview, including Refinery29, Nylon, Vogue, Glamour, Men’s Health, InStyle, Harper’s Bazaar, ESPN Magazine, and more.

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