Reimagine the NFL Players Association’s (NFLPA) annual, Pitch Day event as a virtual livestream conference so that presenters and audiences could participate from home.  The conference gives women-and minority-led, early-stage companies a chance to present their products and business plans to an elite group of judges, athletes, and potential investors.


Allied Experiential developed, designed and produced a branded platform and live two-hour broadcast which aired on the NFLPA’s website. 


The broadcast showcased six entrepreneurs that each pitched their business plan to a panel of four athlete judges. Former Seattle Seahawk and past Pitch Day winner,  Justin Forsett, hosted the show. Magic Johnson introduced the show and led a discussion about how athletes can lead in the business world,  and Kathy Ireland hosted a conversation with Shannon Allen, CEO and creator of Grown, a woman-owned company.  AEX produced and directed the program and monitored the program’s chatroom and live Q&A throughout the two-hour livestream. The winning company received a grand prize of $25,000 from the NFLPA, $25,000 in services, and free strategic consultation from Allied Sports.


The livestream was registered and  viewed by more than 800 invited guests and VIPs. USA Today Sports and Yahoo! Sports featured stories on the program.  

nflpa pitch day instructions by allied experiential event planners
nflpa article about magic johnson by brand activation agency
judges deliberating at nflpa by event planners allied experiential
nflpa putch day by brand activation agency
pitch companies at nflpa pitch day by event planners
kathy ireland at nflpa pitch day
nflpa pitch day by allied experiential brand activation agency
screenshot from nflpa pitch day
nflpa putch day by brand activation agency
screenshot from nflpa pitch day
smart investing screenshot by event planners allied experiential
agenda for nflpa pitch day
screenshot from nflpa pitch day
magic johnson description page by brand activation agency
article about magic johnson at nflpa pitch day by brand activation agency


  • Netflix – Orange is the New Black – Pride Parades

    Livestream, Sponsorship Activation
  • Sonic – Sonic Block Party at Coachella

    Mobile Tour, Sponsorship Activation
  • Zappos – The Zappos Escape at Wanderlust

    Sponsorship Activation
  • WE tv – Bridezillas – Bridezillas Fashion Show

    Media Event
  • Lindblad Expeditions – Curate Change

    Media Event
  • JetBlue – Mint Room at the Grove

    Consumer Event, Live Performance
  • Amazon Beauty – Haus Laboratories

  • workaholics cast posing for game over man mobile tour

    Netflix – Game Over, Man! – College Tour

    Mobile Tour
  • customers with dog and bike at silk progress is perfection brand experience

    Silk – Progress is Perfection

  • people waiting in line for panasonic shave shop brand activation services

    Panasonic – Shave Shop at Rockefeller Center

    Consumer Event
  • Game Show Network – Spring Upfront

    Media Event
  • shaq playing at carnival panorama event planners cruise

    Carnival Cruise Line – Panorama Event Series

    Consumer Event