Reimagine the NFL Players Association’s (NFLPA) annual, Pitch Day event as a virtual livestream conference so that presenters and audiences could participate from home.  The conference gives women-and minority-led, early-stage companies a chance to present their products and business plans to an elite group of judges, athletes, and potential investors.

Allied Experiential developed, designed and produced a branded platform and live two-hour broadcast which aired on the NFLPA’s website. 

The broadcast showcased six entrepreneurs that each pitched their business plan to a panel of four athlete judges. Former Seattle Seahawk and past Pitch Day winner,  Justin Forsett, hosted the show. Magic Johnson introduced the show and led a discussion about how athletes can lead in the business world,  and Kathy Ireland hosted a conversation with Shannon Allen, CEO and creator of Grown, a woman-owned company.  AEX produced and directed the program and monitored the program’s chatroom and live Q&A throughout the two-hour livestream. The winning company received a grand prize of $25,000 from the NFLPA, $25,000 in services, and free strategic consultation from Allied Sports.

The livestream was registered and  viewed by more than 800 invited guests and VIPs. USA Today Sports and Yahoo! Sports featured stories on the program.