PANORAMA EVENT SERIES
Generate awareness and create excitement for the launch of Carnival Cruise Line’s new ship, The Panorama.
Allied Experiential recreated activities and amenities of the Panorama and gave guests a taste of the at-sea experience on dry land.
The agency recreated Carnival Panorama’s top attractions and experiences at events in Los Angeles, San Diego, and San Francisco. Fans dunked basketballs at a giant SkyZone trampoline park, read with The Cat in the Hat at Dr. Seuss’s Bookville, and enjoyed delicious bites from Guy Fieri’s Pig & Anchor restaurant and bar. Basketball legend, Shaquille O’Neal, did his duties as Carnival’s CFO (Chief Fun Officer) by meeting guests and judging a trampoline slam dunk contest.
Over 10,000 guests attended the event series, including members of the trade and consumer press and social media influencers who covered the event.