AEX_Portfolio_GradientBar_2

CARNIVAL CRUISE LINE

PANORAMA EVENT SERIES

CONSUMER EVENT

shaq playing at carnival panorama event planners cruise

// CHALLENGE

Generate awareness and create excitement for the launch of Carnival Cruise Line’s new ship, The Panorama.

// SOLUTION

Allied Experiential recreated activities and amenities of the Panorama and gave guests a taste of the at-sea experience on dry land. 

// EXECUTION

The agency recreated Carnival Panorama’s top attractions and experiences at events in Los Angeles, San Diego, and San Francisco. Fans dunked basketballs at a giant SkyZone trampoline park, read with The Cat in the Hat at Dr. Seuss’s Bookville, and enjoyed delicious bites from Guy Fieri’s Pig & Anchor restaurant and bar. Basketball legend, Shaquille O’Neal, did his duties as Carnival’s CFO (Chief Fun Officer) by meeting guests and judging a trampoline slam dunk contest.

// RESULTS

Over 10,000 guests attended the event series, including members of the trade and consumer press and social media influencers who covered the event.

shaq playing at carnival panorama event planners cruise
cat in the hat reading to kids for event production company
basketbal area at carnival panorama for event production company
mother and son playing at carnival panorama event planners event
shaq high fiving customers at carnival event production company
people in line at carnival panorama cruise by event planners
amazon treasure truck at carnival cruise by event production company
juice bar for carnival event production company
cat in the hat at carnival panorama
kids playing at event planners carnival cruise
shaq sitting with consumers at event production company event
dr seuss activation at carnival panorama
basketball activation by event planners
basketbal area at carnival panorama for event production company
amazon treasure truck at carnival panorama by event production company allied experiential
AEX_Portfolio_GradientBar_4

SEE MORE

  • AMAZON ENTERTAINMENT & CHARACTER – D23 EXPO

    Consumer Event

  • Amazon Prime Video – A League of Their Own

    Consumer Event, Screening

  • Amazon Prime Video – Harlem Ever After

    Consumer Event, Media Event

  • Amazon Pop-Up – rē•spin x Halo

    Pop-Up

  • Amazon Treasure Truck – Beauty Spotlight

    Livestream

  • Procter & Gamble – Fumble Frenzy at the Super Bowl

    Sponsorship Activation

  • Amazon Pets – Pawsitive Impact

    Livestream
  • Bjornssen lifting at man vs glue

    Krazy Glue – Man vs. Glue

    Livestream, Pop-Up

  • HBO – 40 Years a Prisoner – Drive-Thru

    Consumer Event

  • Amazon Bookstore – In-Store Events

    Retail Experience

  • Netflix – Orange is the New Black – Pride Parades

    Livestream, Sponsorship Activation

  • Sonic – Sonic Block Party at Coachella

    Mobile Tour, Sponsorship Activation

BACK TO PORTFOLIO

READY TO START YOUR PROJECT?

AEX_Portfolio_ContactUsButton5