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CARNIVAL CRUISE LINE

PANORAMA EVENT SERIES

CONSUMER EVENT

shaq playing at carnival panorama event planners cruise

// CHALLENGE

Generate awareness and create excitement for the launch of Carnival Cruise Line’s new ship, The Panorama.

// SOLUTION

Allied Experiential recreated activities and amenities of the Panorama and gave guests a taste of the at-sea experience on dry land. 

// EXECUTION

The agency recreated Carnival Panorama’s top attractions and experiences at events in Los Angeles, San Diego, and San Francisco. Fans dunked basketballs at a giant SkyZone trampoline park, read with The Cat in the Hat at Dr. Seuss’s Bookville, and enjoyed delicious bites from Guy Fieri’s Pig & Anchor restaurant and bar. Basketball legend, Shaquille O’Neal, did his duties as Carnival’s CFO (Chief Fun Officer) by meeting guests and judging a trampoline slam dunk contest.

// RESULTS

Over 10,000 guests attended the event series, including members of the trade and consumer press and social media influencers who covered the event.

shaq playing at carnival panorama event planners cruise
cat in the hat reading to kids for event production company
basketbal area at carnival panorama for event production company
mother and son playing at carnival panorama event planners event
shaq high fiving customers at carnival event production company
people in line at carnival panorama cruise by event planners
amazon treasure truck at carnival cruise by event production company
juice bar for carnival event production company
cat in the hat at carnival panorama
kids playing at event planners carnival cruise
shaq sitting with consumers at event production company event
dr seuss activation at carnival panorama
basketball activation by event planners
basketbal area at carnival panorama for event production company
amazon treasure truck at carnival panorama by event production company allied experiential
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