PALM BEACH EXPERIENCE
Promote the new Pottery Barn x Lilly Pulitzer collection for Pottery Barn Kids, Pottery Barn Teen, and Pottery Barn Main.
The Agency transformed a SoHo storefront into the Palm Beach Experience, a pop-up celebrating the Pottery Barn and Lilly Pulitzer collaboration.
The experience was targeted to consumers, with an exclusive, hour-long media preview prior to the event opening. The entire collection was showcased in engaging vignettes set throughout the venue. While consumers got their hands on the featured products, they enjoyed fun, beachy activities and offerings like freshly squeezed orange juice at the Grove Bar, a relaxing deck lounge, tropical hair braids at the Braid Bar, and an interactive coloring wall with larger-than-life colored markers.
Over 1,000 attendees experienced the pop-up. With guests lined up down the street, the wait to get in sometimes exceeded two hours.