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PURINA

SAVE A FORTUNE

POP-UP

// CHALLENGE

Kick off  Purina & PetSmart’s “Save a Fortune” promotion by celebrating Grumpy Cat’s sixth birthday.

// SOLUTION

The agency produced a birthday party for the internet sensation, Grumpy Cat, in a pop-up space in Lower Manhattan.

// EXECUTION

The agency designed, produced and managed all aspects of the event, including interior and exterior build outs,  a consumer photo opportunity and meet and greet with Grumpy Cat,  and a psychic reading with the  all-knowing psychic, Madame Fortuna.  Brand ambassadors informed guests of the deals they could receive from PetSmart on Purina products and distributed coupons.

// RESULTS

The event received coverage from outlets including Time, Bustle, People Pets, Good Housekeeping, Mental Floss, Mizzfit, Life Unsweetened, and The Cat Blog.

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