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SILK

PROGRESS IS PERFECTION

POP-UP

customers with dog and bike at silk progress is perfection brand experience

// CHALLENGE

Empower and encourage New Yorkers to make progress towards a healthier lifestyle, as part of Silk’s “Progress Is Perfection” campaign.

// SOLUTION

Allied Experiential surprised and delighted New Yorkers with free bicycles on National Bike to Work Day.

// EXECUTION

The agency took over the iconic New York City café, The Coffee Shop, to give away 100 Silk-branded bicycles, helmets and locks. We provided fresh iced and hot coffee as well as smoothie samples, all mixed using Silk Almond Milk. Queer Eye’s food guru, Antoni Porowski, teased the delicious smoothie recipe on social media days before the activation and led the agency’s Salute Squad brand ambassadors in spreading the #ProgressIsPerfection message. 

// RESULTS

The activation resulted in 190M+ earned PR impressions across online and broadcast.

bikes available for progress is perfection brand experience
customer posing on bike for progress is perfection brand experience
event marketing agency new york makes silk progress is perfection
brand experience for silk progress is perfection new york
silk event marketing agency new york
silk brand experience for progress is perfection
customers with dog and bike at silk progress is perfection brand experience
customers receiving samples from event marketing agency new york
customers on bikes for silk progress is perfection brand experience
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