AT COACHELLA MUSIC FESTIVAL
The SONIC Block Party was Allied Experiential’s solution to create a fun and interactive way to debut SONIC’s new Red Bull® Slush Drink and OREO Cookie Ice Cream Sandwich.
Kicking off the multi-market tour at the Moschino Desert Party in Indio, California, The SONIC Food Truck parked in the backyard of an estate located just minutes from the Coachella Music Festival. Celebrities and influencers, including Jeremy Scott and Blacc Chyna, made appearances at the annual Desert party and rapper Saweetie performed on the main stage.
Guests were offered a robust extended menu which included a Bacon Cheeseburger, Veggie Burger and Tater Tots to enjoy with their Red Bull® Slush and OREO/Chocolate Chip Cookie Sandwich. The custom-designed splashy food truck boasted a retro-themed exterior set and lounge, hailing thousands of party-goers to snap selfies while enjoying the tasty treats.