AEX_Portfolio_GradientBar_1

SONIC BLOCK PARTY

AT COACHELLA MUSIC FESTIVAL

The SONIC Block Party was Allied Experiential’s solution to create a fun and interactive way to debut SONIC’s new Red Bull® Slush Drink and OREO Cookie Ice Cream Sandwich.

Kicking off the multi-market tour at the Moschino Desert Party in Indio, California, The SONIC Food Truck parked in the backyard of an estate located just minutes from the Coachella Music Festival.  Celebrities and influencers, including Jeremy Scott and Blacc Chyna, made appearances at the annual Desert party and rapper Saweetie performed on the main stage. 

Guests were offered a robust extended menu which included a Bacon Cheeseburger, Veggie Burger and Tater Tots to enjoy with their Red Bull® Slush and OREO/Chocolate Chip Cookie Sandwich. The custom-designed splashy food truck boasted a retro-themed exterior set and lounge, hailing thousands of party-goers to snap selfies while enjoying the tasty treats.

09
04
08
12
Sonic Truck, Phoenix
11
01
Sonic Truck, Phoenix
03
02
05
COVER_SonicCoachella_AlliedExperiential_3
AEX_Portfolio_GradientBar_1

SEE MORE

  • Amazon Pets – Pawsitive Impact

    Live Stream
  • Procter & Gamble – Fumble Frenzy at the Superbowl

    Sponsorship Activation
  • Zappos – Zappos Escape at Wanderlust

    Sponsorship Activation
  • Amazon Beauty – HAUS LABORATORIES Launch Event

    Pop-Up
  • Capital One – Auto Navigator Garage

    Trade Show
  • WE tv Bridezillas – Bridezillas Fashion Show

    Media Event
  • Jet Blue—Mint Room at the Grove

    Consumer Event
  • Netflix – Luke’s Diner for Gilmore Girls: A Year in the Life

    Pop-Up
  • LG – Netflix B&Binge

    Digital Content
  • Panorama – Carnival Event Series

    Sponsorship Activation
  • March of Dimes – Imagine a World

    Consumer Charity Event
  • Krazy Glue – Man vs. Glue

    Live Stream, Pop-Up

READY TO START YOUR PROJECT?

AEX_Portfolio_ContactUsButton5