Promote and drive viewership for the series premiere of TNT’s Claws.

Allied Experiential designed and produced a nail salon housed inside of a glass body truck, offering complimentary manicures to guests.

The salon was designed to look like the one featured in the show in order to bring a South Florida vibe to the middle of Manhattan. The truck included three manicure stations, which served hundreds of guests waiting in line throughout the day. Outgoing Brand Ambassadors engaged with passersby, encouraging them to visit the truck for complimentary manicures and to tune into the premiere. Guests who participated in the experience walked away with Claws-branded nail files.

Thousands of consumer traffic impressions were generated and hundreds of manicures and branded nail files were given out over the weekend leading up to the premiere.