NEW YORK CITY & HAMPTONS ACTIVATION
Promote and drive viewership of the series premiere of TNT’s Claws.
The agency designed and produced a nail salon housed inside a glass body truck, inspired by the salon featured in the show, to create a South Florida vibe in the middle of Manhattan for complimentary manicures.
The salon included three manicure stations, which serviced hundreds of women waiting in line throughout the day. Outgoing Brand Ambassadors engaged with passersby, encouraging them to visit the truck for complimentary manicures and tune in to the premiere. Guests who participated in the experience walked away with Claws-branded nail files.
Thousands of consumer traffic impressions were generated and hundreds of manicures and branded nail files were given out over the weekend leading up to the premiere.