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TNT CLAWS
MOBILE NAIL SALON

NEW YORK CITY & HAMPTONS ACTIVATION

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// CHALLENGE

Promote and drive viewership of the series premiere of TNT’s Claws.

// SOLUTION

The agency designed and produced a nail salon housed inside a glass body truck, inspired by the salon featured in the show, to create a South Florida vibe in the middle of Manhattan for complimentary manicures.

// EXECUTION

The salon included three manicure stations, which serviced hundreds of women waiting in line throughout the day.  Outgoing Brand Ambassadors engaged with passersby, encouraging them to visit the truck for complimentary manicures and tune in to the premiere.  Guests who participated in the experience walked away with Claws-branded nail files.

// RESULTS

Thousands of consumer traffic impressions were generated and hundreds of  manicures and branded nail files  were given out over the weekend leading up to the premiere. 

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