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WARNER BROS.

WONDER WOMAN 75
AT COMIC-CON

SPONSORSHIP ACTIVATION

// CHALLENGE

Create buzz and awareness of Wonder Woman’s 75th anniversary at San Diego Comic Con. 

// SOLUTION

The agency recreated Wonder Woman’s Invisible Jet and brought it to a high-traffic lot in the center of  the Gaslamp District where consumers could climb in and pose for photos.

// EXECUTION

A custom photo activation allowed guests to automatically print a photo sticker when they posted their photo to Instagram using the hashtag #WonderWoman75.  Graffiti artists painted larger-than-life portraits of Wonder Woman live on site.  Promotional items were given away, including glow bracelets, paper crowns, paper cuffs, and colored flash tattoos. 

// RESULTS

The 4-day activation garnered more than 12 million social media impressions and one billion media impressions.

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