WONDER WOMAN 75
AT COMIC-CON
SPONSORSHIP ACTIVATION
// CHALLENGE
Create buzz and awareness of Wonder Woman’s 75th anniversary at San Diego Comic Con.
// SOLUTION
The agency recreated Wonder Woman’s Invisible Jet and brought it to a high-traffic lot in the center of the Gaslamp District where consumers could climb in and pose for photos.
// EXECUTION
A custom photo activation allowed guests to automatically print a photo sticker when they posted their photo to Instagram using the hashtag #WonderWoman75. Graffiti artists painted larger-than-life portraits of Wonder Woman live on site. Promotional items were given away, including glow bracelets, paper crowns, paper cuffs, and colored flash tattoos.
// RESULTS
The 4-day activation garnered more than 12 million social media impressions and one billion media impressions.
SEE MORE
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