To build excitement for the tenth season of WEtv’s Bridezillas, Allied Experiential produced a contest among New York City design students challenging them to create their own Bridezilla gowns. The promotion, which generated millions of dollars worth of PR and social media buzz, culminated in a live fashion show live fashion show where the top ten submissions were shown and one winner was awarded $5K.

Allied Experiential secured the historic Angel Orensanz Synagogue for the fashion show and after party, as well as talent, including comedian, Michelle Collins, and celebrity judges including Rachel Lindsay, Jesse Palmer, Carol Alt, Kelly Bensimon, and Sonja Morgan. Notable guests, including Carson Kressley, Honey Boo Boo, and Lil Mama, posed and interviewed with media outlets on the branded red carpet.