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ZAPPOS

ART PARK
AT LIFE IS BEAUTIFUL FESTIVAL

SPONSORSHIP ACTIVATION

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// CHALLENGE

Strengthen the relationship between Zappos and the local community in Downtown Las Vegas during the Life is Beautiful festival.

// SOLUTION

Allied Experiential created the Zappos Art Park, a space that showcased local artists and offered attendees multiple hands-on stations where they could make or win free gear.

// EXECUTION

The agency designed and produced a 24’ dome, complete with custom signage, décor, dynamic lighting, and lounge seating. Guests in attendance enjoyed flower crown making, bandana designing, a flash tattoo station, and snow cones. Guests posed in a photo activation that used Instaprint on-site printing technology to receive their photo with the hashtag #ZapWow. Space was dedicated for showcasing local artists’ work and guests got an up-close look at Zappos’ newest collaboration with Converse. All guests received custom Zappos.com fanny packs, sunglasses, sunscreen and more to enjoy during the festival.

// RESULTS

The event distributed 21K+ giveaways, and the photo station garnered more than 136K posts.

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