
THE ZAPPOS ESCAPE
AT WANDERLUST
SPONSORSHIP ACTIVATION
// CHALLENGE
Showcase Zappos’ unique approach to customer service by creating an intriguing and inviting environment at the Wanderlust Squaw Valley music and yoga festival.
// SOLUTION
Inside a 30-foot yurt, Allied Experiential created an intriguing and inviting environment at the Wanderlust Squaw Valley Music and Yoga Festival.
// EXECUTION
The alluring structure housed a braid bar, an apothecary station for customizable essential oil blends, and a flash tattoo table – all of which complemented the integrated merchandise displays. Additional amenities for the festival-goers included yoga mat cubbies, phone charging stations, and iPad kiosks. Custom signage and décor invited festival attendees to experience The Zappos Escape, resulting in a continuous line of people excitedly awaiting to be braided and tattooed at designated bars.
// RESULTS
Many consumers purchased prAna and Sanuk products and used the iPad kiosks for browsing and shopping Zappos online.
