WANDERLUST SQUAW VALLEY MUSIC & YOGA FESTIVAL
Allied Experiential concepted and produced the Zappos Escape to showcase Zappos’ unique approach to customer service. Inside the 30 foot yurt, the Agency created an intriguing and inviting environment at the Wanderlust Squaw Valley Music and Yoga Festival.
The alluring structure housed a braid bar, an apothecary station for customizable essential oil blends, and a flash tattoo table – all of which complemented the integrated merchandise displays. Additional amenities for the festival-goers included yoga mat cubbies, phone charging stations and iPad kiosks.
Custom signage and décor invited festival attendees to experience The Zappos Escape, resulting in a continuous line of people excitedly awaiting to be braided and tattooed at designated bars. Many consumers purchased prAna and Sanuk products and used the iPad kiosks for browsing and shopping Zappos online.