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ZAPPOS

THE ZAPPOS ESCAPE

SPONSORSHIP ACTIVATION

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// CHALLENGE

Showcase Zappos’ unique approach to customer service by creating an intriguing and inviting environment at the Wanderlust Squaw Valley music and yoga festival.

// SOLUTION

Inside a 30-foot yurt, Allied Experiential created an intriguing and inviting environment at the Wanderlust Squaw Valley Music and Yoga Festival.

// EXECUTION

The alluring structure housed a braid bar, an apothecary station for customizable essential oil blends, and a flash tattoo table – all of which complemented the integrated merchandise displays. Additional amenities for the festival-goers included yoga mat cubbies, phone charging stations, and iPad kiosks. Custom signage and décor invited festival attendees to experience The Zappos Escape, resulting in a continuous line of people excitedly awaiting to be braided and tattooed at designated bars.

// RESULTS

Many consumers purchased prAna and Sanuk products and used the iPad kiosks for browsing and shopping Zappos online.

outside set of zappos escape experiential design
prana booth inside zappos escape by brand activation agency
apothecary at zappos escape experiential design
take a twist interior of zappos escape experiential design
allied experiential design brand activation agency
hair braiding area at zappos escape experiential design
brand activation agency creates zappos escape
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